Innae means ‘perseverance’ in Korean and it is the name of the sustainable sportswear brand that Alison and Simon have created.

Every item is made from at least 85% recycled products, for example 1 pair of Innae leggings uses 30 plastic bottles!

They are also passionate about the the message behind the brand and what Innae stands for:

INDIVIDUAL:

To support everyone’s journey to fitness and to celebrate the individual.

We don’t believe in a type. Everyone has their unique INNAE spirit.


EMPOWERING:

To make clothes you feel strong in.

INNAE’s origin is in martial arts and we say it’s not about it being easy, it’s about embracing the challenge!


ECO-SASSY:

To embrace the challenge of sustainability. INNAE is a brand that is eco-sassy.

We are striving to be as sustainable as possible, so all our clothing is made from recycled materials wherever we can and our packaging is sustainable and recyclable.

ETHICAL:

To be ethical in all levels of production.

Our factory in Turkey looks after its workers and we go and visit to check it out for ourselves.

This is a brand that says ‘yes’ to sweat and ‘no’ to sweatshops.


STANDING UP TO BULLIES:

To link with the Ben Cohen StandUp Foundation, to support people who are experiencing bullying at school, on-line, in the workplace or homophobia in sport.

Through buying a piece of INNAE you can help others overcome bullying and help power the positive.

Innae will donate 5% of the sale of every hoodie you buy to the StandUp Foundation.

Check out the website: www.innaesports.com